Social Media
Create Relationships
A significant social media presence is a key factor in internet marketing campaigns. While traditional advertising is on the decline, social media like blogs, Facebook and Twitter are on a fast uphill cli
mb. They have quickly become an advertising necessity for any SEO strategy worth its salt.
Social media creates relationships and conversations for web users. Instead of appearing as just another business online you become personalized and reachable. Unlike conventional channels, it allows sharing of ideas and information at a rapid pace.
The information that these social media communications contain are normally key highlights, relevant facts, images, and links to your website. Your target audience is reached quickly, bringing more viewers to your business.
Take a look at an example that we, at Ranking Edge, experienced. After just a few days of having a page on Facebook we achieved first page ranking on a Google search for "content based SEO". How's that for quick results?
Social Media Staggering Statistics
Mashable, The Social Media Guide reported these figures:
- The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period.
- It’s been suggested that YouTube is likely to serve over 75 billion video streams to around 375 million unique visitors during this year.
- Facebook has grown from 100 million to 200 million users in less than 8 months. If it were a country, it would be bigger than Brazil.
Build your Brand
Establishing your brand recognition is, or should be, a priority for any business. Social media provides a tool for doing just that. A great profile, in multiple channels, increases your online visibility and dramatically increases the awareness of your brand. Broad visibility through social networking provides many opportunities for getting your word to web traffic.
Delivering Consistent Content
One of the main problems that businesses encounter with their social media campaigns is delivering content consistently. Many start out full of good intentions and then quickly run out of information and things to say.
For a campaign to work successfully new content must be delivered on a daily basis, if not more. That's where Ranking Edge comes in. Our writers provide relevant content quickly and efficiently to keep things fresh and current. Blogging is an excellent resource for creating new content.
The more active a business is through social media the better chances are to increase organic ranking. The amount of content placed online is directly proportionate to the growth of your brand and web presence. A strategic schedule of placing new content is one of the most important factors in furthering web authority.
Attention and Influence
Attention and influence accumulate everyday with a well-run social media marketing plan. A continuous presence brings more targeted traffic and leads more likely to convert to sales. Building social media content on a daily basis is a sure-fire approach to exploding profits.